December 1, 2023

Nutrition Facts In Lemon

Get The New Nutrition Facts In Lemon

Poppilu acquired by Juicy Juice and Sunny D parent company to fuel growth of better-for-you kids lemonade category

3 min read

Originally targeted towards adults with a better-for-you, ready-to-drink bottled lemonade (inspired by founder Melanie Kahn’s lemonade pregnancy craving), Poppilu pivoted in 2020 by transitioning into pouches to target the kids beverage segment, specifically the overlooked kids lemonade set. 

“Poppilu is​ the kids lemonade segment,”​ Kahn told FoodNavigator-USA. 

“Although other kids lemonade SKUs exist, we’ve been the first kids brand doing ready-to-drink lemonade exclusively. There’s a great opportunity there, and for those who think lemonade is too narrow, I’d suggest looking at Calypso with their dozens of lemonade SKUs. It’s a flavor profile that crosses all age groups but has been sorely lacking in the kids space, unless you consider the artificial powdered stuff we all mixed in our kitchens with wooden spoons as kids — but no doubt I envy their margins!”

‘I’ve seen several kids beverage start-ups come and go…’

Approaching six years on the market, Poppilu has managed to cut through the competition with its low-sugar, bold-citrus lemonade flavor that satisfies kids’ tastebuds and parents’ keen eye on nutrition at 7g of sugar (sweetened with organic monk fruit extract) and 30 calories per 6-ounce pouch available in original lemonade, blueberry, and peach flavors.

“We’ve purposely stayed relatively small, being careful to manage cash and not outstrip what we can afford by going to big too fast. We’ve focused distribution on a few thousand stores in the central and eastern US, at strong regional retailers like H-E-B, Schnucks, Giant Eagle and others, as well as Target and Walmart,” ​Kahn told FoodNavigator-USA.


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